Hard And Soft Factors For Your LEGO Investment 2024

In this article, we aim to familiarize you with the concept of hard and soft factors in LEGO investments. These terms are commonly used to evaluate the desirability of a real estate location. This assessment considers the appeal of the location, such as its suitability for companies to establish new branches or subsidiaries. Ultimately, hard factors are essential in determining success and have a significant impact on location selection.

This is also referred to as economic objectification by means of key figures. Hard factors describe objectively measurable and quantifiable facts. Hard factors result in key figures or ratios. They can be used to determine economic success or failure (positive or negative change in value or return). Hard factors do not change or change only rarely and very slowly. In their basic meanings, soft and hard factors can be applied to LEGO investment. 

LEGO Investment – Hard Factors

The following hard factors exist in LEGO Investment:

  • Official number of the LEGO set
  • Official name of the LEGO set
  • Related theme of the LEGO set 
  • Related sub-theme
  • Year of release of the LEGO set:
  • Availability of the LEGO Set on www.LEGO.com for Germany, United Kingdom and United States
  • Total number of different and unique bricks and pieces (Regular Items, Extra Items, Counterparts Items and Alternate Items) in the LEGO set.
  • Total number of different and unique minifigures in the LEGO set
  • Non-binding retail price of the LEGO set in Great Britain Pound (GBP), United States Dollar (USD), Canadian Dollar (CAD), and European Union (Euro).
  • Dimensions and volume (width x height x depth) of LEGO Set packaging (cm or cm3)
  • Total weight of all bricks, parts, bonds, packaging, etc. per LEGO set
  • Age range of LEGO set recommended by The LEGO Group
  • Existing license agreement of a LEGO Set (yes/no)
  • Registered Brickset users who own the LEGO set (number)
  • Registered Brickset users who have the LEGO set on their wish list (number)
  • Average rating of the LEGO set on Brickset
  • Number of reviews of the LEGO set on Brickset
  • Selling price of the LEGO set within the last 6 months
  • Selling prices of current offers of the LEGO Set
  • Part-Out-Value of the LEGO set
  • Possible EOL of the LEGO set

LEGO Investment – Soft Factors

LEGO Investment 2023

It is less simple with the soft factors, because these are not measurable. As a result, the significance of soft factors is less objective. They are considered qualitative indicators, and are based primarily on subjective assessments.

Nevertheless, they are suitable as key figures if the estimation methods are transparent. Soft factors are subject to constant change and can therefore only be determined in the short term. 

Soft factors in LEGO investment include:

  • Designer of the LEGO Set
  • Stickers and printed bricks and elements in the LEGO Set
  • Scale of the LEGO set
  • Possibile combination of themed sets
  • How often the set sells out due to constant demand

LEGO Investment – Summary

LEGO Investment 2023

The composition of various hard and soft factors leads to LEGO sets differing from one another. The evaluation of the hard and soft factors offers enormous potential for a statistical survey regarding the change in value of LEGOproducts. The necessary information of the hard and (partly) soft factors comes from the databases of Brickset and Bricklink.

FAQ

Where can I find information about the hard and soft factors of a LEGO set?

The necessary information of the hard and (partly) soft factors comes from the databases of Brickset and Bricklink.

What is the difference between hard and soft factors?

Hard factors do not change or change only rarely and very slowly. It is less simple with the soft factors, because these are not measurable. As a result, the significance of soft factors is less objective

How many hard factors are there to consider when making a LEGO investment?

In total, there are 21 hard factors that a LEGO investor should or could consider.

Are you interested in LEGO as an investment? Then you might be interested in our article about the costs of investing in LEGO or LEGO licenses.

What criteria do you use for your LEGO Investment when you want to invest? Let us know in the comments

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Fabian Wilson
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